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Licensed Show Sponsorship

Dressage at Lexington

Great American Insurance Group/Reg 1 Championships/VADA Fall Competition

Dressage Horse
Horseback Riding


We would like to thank all of our 2022 Sponsors and Advertisers! We are looking forward to working with our VADA 2022 sponsors and forward to welcoming new sponsors at our licensed shows. 

For 2023, VADA is pleased to host "Dressage at Lexington" (DAL) on 14-16 July 2023 and the "Great American Insurance Group/USDF Region 1 Dressage Championships (GAIG) and Virginia Dressage Association Fall Competition" on 5-8 October 2023 at the Virginia Horse Center, Lexington, Virginia.

The DAL is a premier dressage show, having grown to be one of the largest shows on the East Coast. This show features the USDF Breeders Championship Qualifiers, several hotly contested FEI Challenge Classes, Maestro Cup-Grand Prix Challenge, and the very popular Sporting Horse Amateur Challenge. The GAIG/USDF Championships, run in conjunction with VADA’s fall show, are an opportunity for riders in USDF Region 1 to qualify to compete in the U.S. Dressage Finals.

We are pleased to offer various sponsorship options to fit sponsors' unique needs, marketing objectives, and budgets. If you have any questions or to discuss customizing a sponsorship bundle or are interested in becoming a Merchant Sponsor, contact Nancy Doody at  If you are interested in becoming a Show Vendor contact Nancy Lowey at

The deadline to submit an online sponsorship application for the DAL is 12 June and GAIG is 11 September 2023. Sponsorship payment is through PayPal. 


Dressage at Lexington
14-16July 2023
Lexington, Virginia


Sponsorship Benefits:
(Platinum. Silver, and VADA Chapter)
  • Public announcements throughout the show in conjunction with the sponsored classes.

  • Full-Page color advertisement in Show Program

  • Logo published on the VADA 2023 Sponsorship webpage with a link to the sponsor website.

  • Banner (one) displayed on showgrounds.

  • Sponsorship in online show program acknowledgment.

Platinum Package
  • All FEI /Third/Fourth Level Classes.

  • Daily High Score (one level)

  • Overall Show High Score

  • Volunteer and Competitor Hospitality Sponsor

  • Vendor Booth (any size; inside or outside)

  • Competitor Gift Sponsor

  • Breed Show Sponsor

Silver Package
  • All Training 1st/2nd Level Classes

  • Daily High Score (one level)

  • Vendor Booth (any size; inside or outside)

VADA Chapter Package
  • Daily High Score Sponsor 
  • Daily Level Class Sponsor  
  • Competitor Gift Sponsor
DAL Challenge Classes
$500 Per Class

  • USDF Musical Freestyle Challenge 

  • FEI Musical Freestyle Challenge 

  • Prix St. Georges Challenge

  • Intermediate 1 Challenge 

  • Sporting Horse Amateur Challenge (SHAC) (per level)

  • Class Sponsor (one) - $45

  • Daily Level (one day) - $65

  • Daily High Score - $100

Show Vendor
  • Vendor Space (no size limitation) (inside or outside) - $175

Awards Merchant
  • Products, trainer lessons, and gift certificates, donations for the competitor awards table. 

Special Events
  • Competitor Photo Op Floral Display - $150

  • Competitors Popup Mingle - $150

  • Competitor Trail of Delights (breakfast/ice cream carts) - $250

  • Volunteer and Competitor Hospitality - $350

  • Summer Blast Party - $350


Advertising Package (Option 1)


  • Full-Page Color Online ShowProgram Ad

  • Name on Golf Carts 

  • Showground Banner (One)

  • Logo published on the 2023 VADA Sponsor website with a link to your website

Advertising Package (Option 2)


  • Half-Page Color Online Show Progam Ad

  • Name on Golf Carts 

  • Logo Published on 2023 VADA Sponsor website with link to your website

Ad Dimensions
Full-Page 8.375"x11.125"
Half-Page 7.025"x4.5"

Submit artwork to Nancy Doody at in pdf format.
Sponsorship Registration

Sponsorship registration/payment is completed online. The deadline to register is 12 June 2023.

Great American Insurance Group/Reg 1 Championships/VADA Fall Competition
5-8 October 2023
Lexington, Virginia