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Licensed Show Sponsorship and Registration

Dressage at Lexington

Great American Insurance Group/USDF Reg 1  Championships/VADA Fall Competition

Sponsorship Opportunities Framework

Thank You To 2024 Our Sponsors
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The Virginia Dressage Association offers a variety of sponsorship opportunities to provide maximum visibility to connect with the equestrian audience through sponsorship bundles, merchant in-kind donations, advertising in the digital show program/on the showgrounds, and as a vendor at the show.  We hope you will join us in 2024!

If you have any questions or to discuss customizing a sponsorship bundle, contact Nancy Doody at ndoody15@gmail.com.

Platinum Sponsorship Bundle include the following:

  • All FEI/Third/Fourth Classes

  • Daily High Score (two levels)

  • Overall High Score (two levels)

  • Show party sponsor

  • Competitor/volunteer hospitality partial sponsor

Sponsor benefits include the following:

  • full-page color advertisement and recognition in the digital show program

  • sponsor name/logo and link on VADA website

  • frequent public address announcements throughout the event

  • complimentary vendor booth (any size (indoor/outside)

  • two (2) banners (sponsor provided) displayed prominently on showgrounds

  • invitation to evening show party

Sponsor may provide promotional items or “swag bags” to all riders and owners competing at event. 

Gold Sponsorship Bundle
$550

Gold Sponsorship Bundle include the following:

  • All First and Second Level Classes

  • Daily High Score (one level)

  • Training Level Classes (3 training level classes)

  • Overall High Score (one level)

Sponsor benefits include the following: 

  • full-page color advertisement and recognition in the digital show program

  • complimentary vendor booth (indoor/outside)

  • sponsor name/logo and link on VADA show website

  • one (1) banner (sponsor provided) displayed prominently on showgrounds

  • frequent public address announcements throughout the event  

Platinum Sponsorship Bundle
$1,000

Silver Overall Level
$250 per overall class

Silver Overall High Level sponsorship provides for sponsorship of one High Score Overall Level. Each Silver Sponsor may select the overall level of their choice to sponsor. $250 for each overall High Level.

  • Overall High Level Sponsor (Sponsor one or multiple Overall at $250 each.)

    • Open Overall

    • JR Overall

    • YR Overall

    • AA Overall

    • Combined USEF Levels

    • Combined FEI

    • Combined MFS

Bronze Performance Class sponsorship include the following classes to individually sponsor. Sponsor one or multiple Performance Class at $125 each. 

  • Class (sponsoring 3 classes)

  • Daily Level (sponsoring one Daily Level)

  • Daily High Score (sponsoring one Daily High Score)

Sponsor benefits include the following:

  • half-page color advertisement and recognition in digital show program

  • sponsor name/logo and link on VADA show website

  • one (1) banner (sponsor provided) displayed prominently on showgrounds

  • frequent public address announcements throughout the event 

Sponsor benefits include the following:

  • sponsor name/logo and link on VADA show website

  • half-page color advertisement and recognition in the digital show program

  • frequent public address announcements throughout the show

Bronze Performance Classes
$125 (per class)

DAL Challenge
$500 per Challenge Class
(DAL Exclusive)

DAL Challenge Bundle is made up of hotly contested USDF/FEI Challenge classes. Sponsor one or multiple Challenge Class at $500 each.

  • USDF Musical Freestyle 

  • FEI Musical Freestyle

  • Prix. St. Georges 

  • Intermediate I

Sporting Horse Amateur Challange (SHAC)
$200 per division
(DAL Exclusive)

Sporting Horse Amateur Challenge (SHAC) include the following divisions to sponsor below.   Sponsor one or multiple at $200 for each division level.

  • Training Level

  • First Level

  • Second Level

  • Third Level

  • Fourth Level

  • Prix. St Georges /Intermediate I

  • Intermediate II/Grand Prix

Competitor/Volunteer
Hospitality Bundle
$375

Breed Division
$275 per division
(DAL Exclusive)

Competitor/Volunteer Hospitality Bundle encompass the following sponsorship:

  • Competitor/Volunteer Hospitality Sponsor (Competitor "Daily Hub Stater" breakfast cart strolling around the barns in the morning and "Competitor Cafe" ice cream, and sweet delights.

  • Volunteer Appreciation Swag

The Breed Division Classes is a qualifying event for 2024 USDF Breeders Championship East Coast Series. Breed sponsorship (exclusive to DAL Show) include the following classes listed below. Sponsor one or multiple at $275 for each breed division.

  • Filly

  • Colt/Gelding

  • Mares

  • Stallions

  • Materiale

  • Grand Champion

Individual Sponsorship 

Individual sponsorship includes the following classes to individually sponsor. Sponsor one or multiple classes ranging from $45 to $75. 

  • Class Sponsor - $45

  • Daily High Score (one Level) - $65

  • Overall High Score (one level) - $75

VADA Chapter Exclusive Sponsorship
$205

VADA Chapter Sponsorship Bundle include the following:

  • Daily High Score (two classes)

  • Daily Class (one)

  • Competitor/Volunteer Hospitality co-sponsor

Merchant Sponsor
Awards Table In-Kind Donation

Merchant award sponsorship offers a great opportunity to get your company's equestrian products in front of your ideal audience - horse enthusiasts. Products/gift certificates will be presented to winning VADA competitors. Ideal prizes could be product samples, gift certificates at various values, horse care products, riding apparel, supplements, and stable supplies, to mention a few.

 

DAL Challenge Sponsorship benefits include the following:

  • full-page color advertisement and recognition in the digital show program

  • sponsor name/logo and link on VADA show website

  • one (1) banner (sponsor provided) displayed prominently on showgrounds

  • frequent public address announcements throughout the event

Sponsors have an opportunity to participate in the sponsored challenge class awards ceremony.

Sponsor benefits include the following:

  • full-page color advertisement and recognition in the digital show program

  • sponsor name/logo and link on VADA show website

  • one (1) banner (sponsor provided) displayed prominently on showgrounds

  • frequent public address announcements throughout the event

 

Sponsors have an opportunity to participate in the SHAC sponsored division awards ceremony.

Sponsor benefits include the following:

  •  full-page color advertisement and recognition in the digital show program

  • "Daily Hub Starter" competitor breakfast cart sponsor

  • sponsor; name/logo and link on VADA show website

  • one (1) banner (sponsor provided) displayed prominently on showgrounds

  • frequent public address announcements throughout the event

Sponsor benefits include the following:

  • sponsor name/logo and link on VADA show website

  • full-page color advertisement and recognition in the digital show program

  • one (1) banner (sponsor provided) displayed prominently on showgrounds

  • public address announcements prior to/after the Breed classes

 

Sponsors have the opportunity to participate in the presentation of the breed championship awards ceremony.

Sponsor benefits include the following:

  • sponsor recognition in the digital show program.

  • public address announcements throughout the event.

Sponsor benefits include the following:

  • Chapter name/logo and link on VADA show website

  • full-page color advertisement and recognition in the digital show program

  • one (1) banner (Chapter provided) displayed prominently on showgrounds

  • public address announcements throughout the event

Sponsor benefits include the following:

  • full-page color advertisement and merchant name recognition in the digital show program

  • merchant/logo and link on VADA show website

  • one (1) banner (sponsor provided) displayed prominently on the showgrounds

  • public address announcements throughout the event

If you would like to discuss sponsorship, reach out to Nancy Doody at ndoody15@gmail.com.

Advertising at the Show

Be a part of the event by advertising in the digital show program and marketing on the showgrounds.  The digital show program is accessible on smart phones, tablets and computers touching all competitors, owners and spectators.

Advertising Package
$275 (Option 1)

Advertising Package
$175  (Option 2)

Advertising Package (Option 1) will include the following.

  • full-page color in digital show program

  • golf cart Sponsor (Name prominently displayed on each event show cart)

  • showground banner (two) (sponsor provided)

  • Name/logo and link on VADA show website

Advertising Package (Option 2) will include the following.

  • half-page color advertisement in digital show program

  • showground banner (one) (sponsor provided)

  • name/logo and link on VADA show website

Advertising Package 

Advertisement Specifications and Info

Preferred format for digital advertising is Adobe Acrobat PDF. Other acceptable formats for ads are EPS, JPEG or TIFF files with a resolution of 300 dpi.

Microsoft Publisher or Word are NOT supported.

Artwork (advertisement and logo) forwarded to Nancy Doody at ndoody15@gmail.com by show registration deadline for sponsorship and advertising.

Full Page
Ad Size 8.5"x11"
Half Page
Ad Size 3.725"x10.2"
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